Commenters often have stronger words than social media posters, so make sure you have a thick skin before diving in. BuzzSumo aggregates data about the number of links to your domain and pieces of content receive -- on social media, and via backlinks. These insights can help you determine which content formats perform best on each network, giving you ideas for web pages and pieces of content to replicate again.
It's freeup to a certain number of links, but after that, you have to pony up some cash for the Pro version. You can set up Google Alerts to see where people are mentioning you or your brand in search results, too. Enter specific terms that might be included in news story titles, and you'll receive regular emails updating you to mentions from around the internet. A few social networks provide free analytics to users — or, sometimes, analytics viewing is included in a business subscription for brands.
Above is an example of what Twitter Analytics looks like for individuals, with more data and insights provided for business accounts.
Originally published Dec 17, PM, updated June 24 Logo - Full Color. Contact Sales. Marketing Hub Marketing software to increase traffic and leads. Twitonomy shows you details of your Twitter lists, followers and followings, your most popular Tweets, engagement statistics and much more.
You can track conversations on Twitter based on hashtags, users, or lists. The details are displayed in graphs and easily digestible stats. Focusing specifically on Twitter, Followerwonk is the right tool to find, analyze and optimize your online presence for social growth. The tool is perfect for planning outreach campaigns by allowing you to search Twitter bios, connect with influencers or fans and break them out by location, authority, number of followers and more.
Interestingly, with Followerwonk you can compare your social graph to competitors, friends or industry leaders and measure how well you are doing. Targeted at small-medium businesses, SumAll is a cross-platform social media monitoring tool that will help you understand the correlation between your social channels.
The user interface does take a bit of time to get familiar with, but there are an extensive amount of metrics you can analyze. The daily email updates can give you a quick overview of top-level stats for your account compared to the previous week, allowing customer service to quickly react and respond to urgent issues. Keyhole is excellent for tracking keywords and hashtags. You can also get a look at influencers, sentiment, and trending topics based on the mentions collected. With these modern tools, your marketing team can track mentions of your brand across the social-sphere to get a clearer picture of your reputation.
You can identify trends or news items from social media that are relevant to your business. You can also keep tabs on your competitors and your followers, using these insights to refine your practices or make timely decisions.
You can leverage this technology in a number of ways, however best serves your company or a particular project. Fortunately, a number of respected software vendors have free social media monitoring tools available for download. These are perfect for a burgeoning social media team or a small business looking to test the waters before a significant commitment of time and resources.
When put to use alongside other social media marketing software , even the low-cost solutions in this category can supercharge your social presence and your organization as a whole. These products alone have more than validated user reviews on G2 Crowd as of April 17, , and only represent a small portion of the plus social media monitoring software solutions listed on our platform. Whenever possible, the products are ranked by user Satisfaction score.
It should be noted that this does not include products that are only free on a temporary basis, such as limited trial versions for new users.
Scaling, however, will often require full investments. It is a popular tool for content marketing managers. You can decide whether or not you want to receive alerts when your search term is used online. The free version is limited to the results of a maximum of 5 pages. Similar to BuzzSumo this tool can be beneficial for identifying current topical themes and influential opinion leaders for your marketing activities.
About The Author. Sponsored Content: Awario. Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Last Updated on December 8th, Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitor social media.
The activity of tracking social media channels. Organizations measure and use social media analytics tools to find out where are the discussions about them, their competition and other topics of interest.
Social media monitoring includes measuring opinions and sentiment of groups and influencers. It includes historical data and other information. The goal is to assess the reputation and be alerted to significant events taking place in social channels.
This time we have collected a lot of free social media monitoring tools. In the Group A are the social media monitoring services that I use regularly or seem interesting enough to check out immediately. The Group B is a list of tools for you to help with monitoring social media. Here we go:. Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues.
Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. The free statistics in your own Twitter account. Measure and boost your impact on Twitter. Tweet activity — measure engagement and learn how to make your Tweets more successful.
Explore the interests, locations, and demographics of your followers. Track how your Twitter Cards drive clicks, app installs, and retweets. Free Facebook page report. Login with Facebook. In your Facebook report you get these 7 insights:. It uses clever algorithms to provide a free Instagram account checkup that helps you understand your Instagram health.
The tool answers questions about your Instagram account like:. The free Instagram analytics checkup analyzes the last 30 days of activity on your account, including your posts and engagement from your fans.
Run it any time you need a checkup for updated Instagram analytics. Monitor online mentions of your brand in real-time. While not a social media tool in the traditional sense, Boardreader enables you to find out what people are saying about your brand on message-boards. You can search by date range, language and by domain, and also set up email alerts on a range of keywords.